KCG’s symbol incorporates the characteristics of the firm’s premium food products that reflect the concept of culinary creativity, embraced by a golden sphere that represents the world of food. Each color in the logo resembles KCG’s product lines that form a coherent whole in creating pleasure for the customers’ tastes.
The blue infinity symbol represents KCG’s endless product diversity and dedication to perfect and seek the very best products from all corners of the globe for customers.
The golden spatula represents KCG’s product line of bakery equipment. The color of gold also resembles stability and professionalism in management and product selection that satisfy international standards.
The green leaf symbolizes growth, abundance, and divergence – resembling KCG’s development of IBAF culinary school and other entities under the firm. The symbol also represents KCG’s stance as the center of knowledge and creativity to spark new ideas.
The grey-colored shape of KCG’s logo resembles flour, which is a key ingredient for bakery products. Grey can be mixed with all colors, symbolizing KCG’s unity in organizational development, customer relationships, and employee.
The pink gelatin on KCG’s logo symbolizes the firm’s creation of products that brighten the customers’ day, as well as KCG’s dedication to understand clients’ thoroughly in order to fully satisfy their demands. This feature of the logo also represents KCG’s flavorsome confectionaries.
The red sphere is another clear feature of KCG’s logo. The color red represents leadership, as well as the initiation of learning and product perfection to satisfy customers. The sphere also resembles the Imperial cookies packaged in red, spherical boxes, which is a classic brand and recipe of KCG.
The yellow triangle represents cheese, a dairy product of KCG. The color yellow symbolizes joy, cheerfulness, and KCG’s creativity to add pleasure and highest value to the consumers’ dining experience.